In a cluttered media environment brands are faced with an overwhelming need for top quality content assets. With the shift of media viewing pattern to digital, videos are key to capturing the mind space of audiences most of them digital natives.
At Converse HUB we create videos that enhance an emotional connect with viewers and deliver the communication objectives of the brands. Our Content Studio is a fast, convenient way to secure branded content.
The branded content that we generate is format neutral, making it highly adaptable to social channels, PR, info graphics and email marketing. This helps in maintaining the core messaging and being consistent but making it highly efficient due to the flexibility in formats.
Spurred by technological advancements, radio has come a full circle with podcasting and represents a new platform for storytelling. Clocking a growth rate of 17% in South Asian markets, podcasting is a powerful medium to communicate ideas and information to a niche audience. At Converse HUB, we have used podcasting platforms where engagement levels are immediate and higher through Q&A and active comment sections.
