At the HUB we have two key programmes that are futuristic and critical to the progress of the media industry. We partner with publishing houses and media institutes to co-create branded content and events that are experiential and well amplified to the audiences.
Campus Ambassador Program (CAP) is a platform where our campus ambassadors across South Asia campuses have this opportunity to represent and promote brands in their campus including work places subject to approvals and brand tie ups with the destination campus. CAP is a multimedia offering wherein influencers deliver the messaging online and engage audiences offline through tent-pole events. The engagement is an effective range of social media marketing, WOM and offline/online activation to a geographically diverse audience. CAP allows Gen Z students and young professionals to hustle and learn the nuances of brand promotion and their role as ambassadors. Being a campus ambassador instils a sense of responsibility and helps discover and unbox creative and marketing skills that are critical outside campus.
OPEN MIC is our customized on ground event that encourages debates for Gen Z at college campuses and for the young working professionals. The objective of OPEN MIC is to lend voice to talent, unbox conversations or collaborate on constructive agendas.
The Open Mic format events draw journalists, creative thinkers and management professionals enriching the event experience and adding an industry dimension. The platform helps network Gen –Z and millennial to prospective mentors and industry captains.
Due to the pandemic the upcoming formats of Open Mic would be online enabling more participation and reaching a wider audience